Nielsen inks new contracts

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Nielsen Media Research said it signed five-year contracts with Bates USA; Focus Media; Havas Advertising (including Euro RSCG SW Partners, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Euro RSCG Tatham and SFM Media); Palisades Media Group; Rubin Postaer & Associates; Wieden & Kennedy; and Y&R Advertising. It said Jordan McGrath Case & Partners signed a three-year contract.

Copyright November 1998, Crain Communications Inc.

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