Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nielsen Media Research offers new access tool

Published on .

Nielsen Media Research is releasing a second generation of Direct Access Respondent Tools software. It gives Nielsen customers direct access to the company's sample base so they customers can do many reports themselves that heretofore previously had to be specially ordered from the researcher.Nielsen.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: