Nielsen/NetRatings: Internet penetration passes 50% in 21 markets

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Internet penetration reached critical mass for 21 of the top 35 Internet local markets in September, according to Nielsen/NetRatings, the Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings. In March, only six Internet local markets had more than 50% Internet penetration. San Francisco is the most wired U.S. city, with 66% of households having access to the Internet from a personal computer at home. Seattle; San Diego; Portland, Ore.; and Washington, D.C., round out the top five Internet local markets. New York had the largest percentage gain in September, followed by Philadelphia, Denver and Houston. Low-cost computers and other easy to install Internet appliances have contributed to the significant rise in home Internet access for wired cities across the country, said Nielsen/NetRatings.

Copyright October 2000, Crain Communications Inc.

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