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Nielsen ready to install people meters

Published on .

Nielsen Media Research told clients the week of Feb. 28 it will begin installing local people-meter TV measurement devices in Boston-area homes in September and has already begun identifying potential households, according to a company spokeswoman. Installation was expected to begin earlier this year. The devices could start yielding data in early 2001. Nielsen plans to bring people meters to nine other markets by 2003.

Copyright March 2000, Crain Communications Inc.

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