Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nielsen suits up for NHL, NCAA and Nascar

Published on .

Nielsen Media Research's new sports marketing group has completed deals with the National Hockey League, National Collegiate Athletic Association and Nascar. Combined with previous deals cut earlier this year with the NBA, NFL and others, Nielsen now has contracts with every major TV sports purveyor with the exception of Major League Baseball.

Most Popular
In this article: