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Nike ads run into rough patch

Published on .

Nike and agency Wieden & Kennedy, Portland, Ore., are in a firestorm on the ad front. First, the marketer pulled an Olympic spot showing a chainsaw-wielding madman chasing a female runner. Then it yanked this print ad for the Nike Air Dri-Goat trail shoe that describes the disabled as "drooling, misshapen" and "Forced to roam the earth in a motorized wheelchair." And last week, singer Billy Paul sued for unauthorized use of his song in an Olympic commercial with runner Marian Jones.
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