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Nike creates unit for ACG outdoor brand

Published on .

Nike has set up its All Conditions Gear (ACG) outdoor brand as a stand-alone unit, with Gordon McFadden as president of Nike ACG. He was previously president of Helly-Hanson. Nike ACG joins the Jordan Brand as the latest Nike sub-brand to be spun out into a separate unit; Nike's golf business should follow. These new units will chart their own marketing strategies, and can name their own agencies. However, a Nike ACG spokeswoman said that for now, its outdoor business stays with Goodby, Silverstein & Partners, San Francisco. Similarly, it appears the Jordan Brand will remain with Wieden & Kennedy, Portland, Ore.

Copyright June 1998, Crain Communications Inc.

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