NIKE DOMINATES CYBER LIONS

Wins Seven Lions for Work in Four Countries

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CANNES (AdAge.com) -- Nike dominated this year's Cyber Lions, presented here earlier tonight, winning seven Lions for work
The Nike Goddess Web site was one of seven Nike cyber efforts to win a Lion.
from four different countries.

The shoemaker also won the Web site Grand Prix for the fourth year in a row with a site titled "Panna Ko" from agency Framfrab in Copenhagen. Framfrab has won the award twice before, in 2000 and 2002, both times for Nike work.

A 'Nike festival'
"If this continues, this is going to become the Nike festival, at least on the cyber side," remarked Cyber jury president Marco Tinelli of Paris agency FullSIX.

The Grand Prix for online ads was awarded to another Scandinavian agency, Sweden's Forsman & Bodenfors, for the launch of the Volvo XC 90, an integrated campaign that relied heavily on its Web component.

Three Gold Lions only
The Cyber Lion jury awarded

three Gold Lions in all, the fewest in three years. The U.S. led the way with 10 Lions, followed by Brazil with nine, and the U.K. with six.

Among U.S. agencies, Interpublic Group of Cos.' R/GA, New York, landed four trophies -- including the only U.S. Gold -- for its Nike Lab and Nike Goddess Web sites. Bartle Bogle Hegarty, New York, won a Silver for its online launch of Axe deodorant; Circle, Boston, earned a Silver for Ikea work; and Omnicom Group's Atmosphere BBDO, New York, struck Silver with its online campaign for General Electric Co.

Scoring Bronze was Big Spaceship, New York, for its site for the motion picture Identity, and Havas' Arnold Worldwide, for online work for the American Legacy Foundation's "Truth" anti-smoking campaign.

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