NIKE ELEVATES AD EXEC BEDBURY; IT'S ANOTHER WINSTON WEEKEND; TBWA'S ARLOW EXPECTED TO BOLT FOR MARGEOTES; BRUT TURNS BLUE FOR YOUNG MEN; CBS FLAG STATION TAKES TARTIKOFF SHOW; HEALTHCARE ADS JUST KEEP ON COMING; MONTANA, GRETZKY BOOST L.A. GEAR; FRUIT OF THE LOOM PINS ADS TO CASUALWEAR; LANDMAN OUT AT MCGRAW-HILL AFTER 15 MONTHS; CAN ROADSIDE SIGNS BE FAR BEHIND?; BRISTOL-MYERS REORGANIZES CONSUMER BUSINESS; GREY'S EARNINGS DROOP; ESTEE LAUDER'S CREATIVE DEPARTMENT MAKEOVER; BROADCASTERS MAY STILL FACE FEES; LOSING AGENCIES READY TO ROAST PORK PRODUCERS; DWORIN ALREADY PROMOTED AT AYER; ACCOUNT ACTION; MEDIA MOVES; COMINGS & GOINGS; FOR THE RECORD

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BEAVERTON, Ore.-Nike has realigned senior advertising management, seeking to strengthen its global focus. Longtime U.S. Advertising Director Scott Bedbury was promoted to oversee global advertising. He's succeeded by Joseph McCarthy, formerly a senior VP-management director at Saatchi & Saatchi Advertising, New York. This summer, Nike bolsters the soccer category with a TV, print and outdoor campaign, and tennis with a TV effort featuring tennis star Pete Sampras. Wieden & Kennedy, Portland, handles.

WINSTON-SALEM, N.C.-R.J. Reynolds Tobacco Co. is again starting a "Winston Weekends" continuity program, this time tied solely to Winston Select. "Winston Weekends," to start in the next two weeks and run through December, offers merchandise for proofs-of-purchase. Last year, a similar program included all the Winston varieties, but Winston has its 40th anniversary program this year. Long Haymes Carr Lintas, Winston-Salem, handles "Winston Weekends."

NEW YORK- TBWA Exec VP and Co-Creative Director Arnold Arlow is expected to join Margeotes Fertitta Donaher & Weiss as creative director on the agency's Carillon Importers business. Margeotes Fertitta is also said to be scouting for a senior manager or potential New York president for the agency. President-Chief Operating Officer George Fertitta acknowledged only looking for a senior account exec for Carillon.

GREENWICH, Conn.-Having just last year restaged Brut men's fragrance and toiletries, Unilever's Chesebrough-Pond's division is planning an estimated $80 million global introduction of Brut Blue, a line expected to be aimed at men younger than the core audience and carry more of a skincare slant. Handled by Lintas Worldwide, New York, Brut Blue will be introduced in October.

NEW YORK-CBS' flagship station, WCBS-TV, last week agreed to clear Brandon Tartikoff's new late-night TV series, "Last Call," which is being distributed by MCA TV. WCBS is expected to air the syndicated show at 1:35 a.m. In June, CBS is expected to announce a 1-hour lead-out show that will follow its successful "Late Show With David Letterman."

WASHINGTON-Healthcare advertising reappeared last week as Congress continued to deliberate pending legislation. The Healthcare Reform Project broke an intense, 10-day flight on Washington affiliates and CNN that spoke to two concerns-reducing or eliminating employer mandates and taxing healthcare benefits. The reform project, composed of business, labor and consumer groups, is spending $500,000 on its latest installment. The ads are by two Washington consultancies, Chlopak, Leonard & Schechter and Squier, Knapp, Ochs.

LOS ANGELES-L.A. Gear will break a TV commercial this summer starring football star Joe Montana and hockey great Wayne Gretzky to support the introduction of its new Flak athletic shoe. The in-house created spot marks L.A. Gear's first major ad effort since parting with Ogilvy & Mather, New York.

CHICAGO-Fruit of the Loom will spend $25 million between May and December, up from about $20 million for all of 1993. Spending includes a TV campaign from Leo Burnett USA, breaking today, for casualwear. The tagline is "Clothes that make you feel good." Separately, Haggar Apparel also breaks a print effort today, noting "We're not just pants anymore." Haggar will spend nearly $19 million this year, up 40% from 1993. Tracy-Locke, Dallas, handles.

NEW YORK-Fritz Landman is out as VP-group publisher of computer publications at McGraw-Hill after 15 months. A company spokesman said he "left to pursue other interests." For the moment, Exec VP-Publications Norbert Schumacher assumes the duties. Mr. Landman previously was senior VP at International Data Group and from 1987-91 was publisher of IDG's Computer World.

VERONA, Va.-American Safety Razor in July will reintroduce Burma-Shave nationwide. "We feel there is quite a bit of equity in the Burma-Shave name," said Vince Nelson, national sales manager. The first products to be shipped are a shaving brush, bar shaving soap and a mug-and-soap gift set. The products will get no ad support, but Mr. Nelson said if sales are good, drive-time radio could be used in the future. The brand, made famous by rhyming roadside signs, drew national attention early this year when founder Allan G. Odell died (AA, Jan. 31).

NEW YORK-Bristol-Myers Squibb today will announce a major reorganization of its consumer businesses to better take advantage of international sales opportunities. Consumer Products Group Exec VP Stephen E. Bear, 42, has been named president of the new Worldwide Consumer Medicines unit. Domestic Clairol Group President Stephen I. Sadove, 42, has been named president of the new Worldwide Clairol unit. Consumer Products International division President Wesley M. Thompson, 52, has been named president of the new Consumer & Nutritional-Asia/Pacific Rim unit, based in Hong Kong. A company spokesman said it's too early to say if advertising would be affected by the changes. Lead agencies include J. Walter Thompson USA, Grey Advertising, LCF&L and Bozell.

NEW YORK-Grey Advertising's first-quarter net income fell 0.6% to $3.21 million, compared with the year-earlier period. Gross billings rose 1.1% to $886.9 million. Commissions and fees increased 1% to $132.9 million. In the quarter, the agency posted several notable new-business wins, including Brown & Williamson's $40 million account and Sprint's $30 million account.

NEW YORK-Estee Lauder USA is restructuring its creative department, promoting Robert Luzzi to senior VP-creative design and advertising worldwide, from senior VP-creative design. His new duties include national and co-op advertising. He succeeds Jeanne Chinard, who becomes senior VP-executive creative director for Lauder sister division Aramis.

WASHINGTON-Despite opposition from key members of Congress, sources told Electronic Media the Clinton administration is still likely to propose a spectrum fee to pay for the General Agreement on Tariffs & Trade. Broadcasters would shoulder about 86% of the annual fee for up to $17 billion in tariffs that won't be collected in the next five years if GATT is implemented. The National Association of Broadcasters plans a strong fight.

DES MOINES-National Pork Producers Council decided Friday to keep its $15 million to $20 million account at incumbent Bozell, Chicago, shutting out an impressive array of agencies that made final pitches last week. Although no decision was made, the council's foodservice account, now at Campbell Mithun Esty, also may move to Bozell. Losing executives expressed some regrets about pitching, some saying it became apparent late in the review the council had no intention of moving the business.

NEW YORK-N W Ayer CEO Steve Dworin has been named chairman, succeeding Jerry Siano, as expected. Mr. Siano will announce his retirement from the agency next week.

Saatchi & Saatchi Advertising, Madrid, won't pitch Volkswagen's $200 million pan-European SEAT account, due to its conflicting Renault business. Pitching are Focum Grey and Delvico Bates, both Madrid; Casadevall Pedreno & PRG, Barcelona; and incumbents Tapsa/N W Ayer, Madrid, and Tiempo BBDO, Barcelona. (For more global news, see Page 62.)

Avia Group International narrowed its $15 million account review to Butler, Shine & Stern, Sausalito, Calif.; Carmichael Lynch, Minneapolis; and DDB Needham Worldwide, Chicago. Incumbent Citron Haligman Bedecarre, San Francisco, wasn't asked to participate.

SAP America to Ciociola & Co., New York, from Rumrill-Hoyt, Rochester, N.Y., for its $6 million U.S. client-server applications software account.

Women's World, El Cajon, Calif., has contacted nine western agencies about the women's apparel chain's account, currently in-house.

James Hardie Industries, Sydney, is reviewing its $5 million Australian building materials account with incumbents the Ball Partnership, Hale Agency and Kazoo, and two other shops.

General Tire to Eric Mower & Associates, Rochester, N.Y., from the Joey Reiman Agency, Atlanta, for its $20 million account.

Brewer Lion Nathan shuffled all of its 29 Australian beer brands, amounting to $20 million in business, among three rostered agencies. Saatchi & Saatchi Advertising and Clemenger/BBDO, both Sydney, share most of the business. John Singleton Advertising, which Lion inherited last year by purchasing SA Brewing, doubled its share to $4 million.Minolta Corp. and Nikon named new agencies to help fight for dominance in the declining single lens reflex category. Minolta picked Lois/USA, New York, for its $7 million consolidated camera and copier account, from Campbell Mithun Esty, Minneapolis, and Bozell, New York. Nikon chose Fallon McElligott, Minneapolis, for its estimated $7 million account, previously at Ammirati & Puris, New York.Cadbury Beverages to Mobile Marketing, Stamford, Conn., for sampling programs for all beverage brands. The agency handled last year's 5.3 million-can sampling program for Schweppes flavored ginger ales. Squirt and Vernors to Foote, Cone & Belding, Chicago, from Messner Vetere Berger McNamee Schmetterer/RSCG, New York, and W.B. Doner & Co., Southfield, Mich., respectively; NAYA waters to Messner Vetere from Dorf & Stanton, New York; and Hires root beer and cream soda to Messner Vetere after being inactive.

NutraSweet Co.'s NutraSweet account to Ogilvy & Mather, Chicago, from Chiat/Day, Venice, Calif. O&M has bought time for an independently created campaign by Curvin O'Rielly breaking May 24.

Oralgiene USA to Grace & Rothschild, New York, from Weller & O'Sullivan, Los Angeles, for the $7 million electric toothbrush account.

Citizens Financial Group kept Duffy & Shanley, Providence, R.I., for its estimated $5 million account after a review.

Cobra Golf to Ground Zero, Venice, Calif., first agency for the creative portion of its estimated $5 million account.

Home Depot to Sosa, Bromley, Aguilar & Associates, San Antonio, first agency of record for its estimated $1 million-plus Hispanic account.

Household Senior Services, a new subsidiary of Household International, to Older & Wiser, Los Angeles, first agency for its estimated $3 million account.Jack in the Box to Kamer/Singer & Associates, San Francisco, for a broad-based public relations strategy. The company previously used various PR agencies. The move comes after food contamination at Jack in the Box restaurants was blamed for several deaths last year.

Great Atlantic & Pacific Tea to Erin Edwards Advertising, Glen Head, N.Y., first agency to assist in merging packaging and design of its A&P and Ann Page brands into the America's Choice and Savings Plus brands, from in-house.

New Woman magazine to the Gotham Group, New York, from Mezzina/Brown.

Neil Braun, 41, to president, NBC Television Network, New York, as of June 15, from chairman-CEO, Viacom Entertainment. He succeeds Pierson Mapes, 56, who's taking early retirement.New York Magazine Editor Kurt Andersen is looking for someone to take over Bernice Kanner's "On Madison Avenue," a column Ms. Kanner has penned for 13 years. The search is part of a sweeping revamp of the magazine under Mr. Andersen, known for his cutting edge editorial style. Sources said Mr. Andersen has contacted Wall Street Journal ad columnist Kevin Goldman about the post.

Valerie Salembier, VP-advertising, The New York Times, is taking a buyout and said she plans to travel with her husband, Revlon International Chairman Paul Block.

Sussex Publishers, New York, signed a letter of intent to resurrect Spy, industry executives said. Sussex Chairman-CEO John Colman refused comment. Patricof, New York, invested $4.7 million in Senior Golfer, owned by Vandenburgh Publishing Co., Boston.

Viacom last week confirmed it's exploring the sale of the operations of its Madison Square Garden, including the New York facility, pro sports teams the Knicks and the Rangers, and the MSG regional cable sports network.

Gannett Co. has bought Nursing Spectrum, a Wauconda, Ill.-based group of every-other-week periodicals in nine states and Washington specializing in advertising for nursing employment.

William J. Whitehead to exec VP-executive director worldwide client services, Backer Spielvogel Bates Worldwide, New York, while remaining chairman of BSB Canada and regional director of BSB's Latin America region. He succeeds Timothy Corrigan, 37, who's taking a medical leave. Mr. Corrigan will remain a member of the BSB worldwide operating committee and Mars global board. Malcolm Cullen succeeds Mr. Whitehead as president-chief operating officer of BSB Canada, Toronto, from exec VP-client services director.

George Carey, 34, to senior VP-account director, Rotando Partners, Stamford, Conn., from senior VP-management supervisor, Saatchi & Saatchi Advertising, New York. (For more people news, see Page 46.)

National Rifle Association may be down but not out following last week's surprising narrow House approval of a ban on 19 assault weapons. NRA lobbying, including paid media, is likely later this month when a House-Senate conference committee considers a comprehensive crime package.

National Advertising Division of the Council of Better Business Bureaus upheld Procter & Gamble TV ad claims from D'Arcy Masius Benton & Bowles, New York, for Tartar Control Crest that baking soda and peroxide aren't tartar fighting ingredients and "not proven to do anything special for your gums." The case was brought to NAD earlier this year by Chesebrough-Pond's, marketer of Mentadent toothpastes, at the same time that Chesebrough filed complaints with the American Dental Association and the major networks over the Crest advertising.

Luis Casadevall, president-creative director of Casadevall Pedreno & PRG, Barcelona, visited the U.S. last week, possibly to present creative ideas to Coca-Cola Co. Outside Interpublic Group of Cos., and Creative Artists Agency, Coca-Cola has turned to independent Bartle Bogle Hegarty, London, for creative ideas.

Sterling Group, New York, and Wickens Tutt Southgate, London, have formed Worldbrand, a joint service to consult on international and multicultural brand development.

Blockbuster Chairman H. Wayne Huizenga last week told shareholders there can be no assurance Blockbuster's board will recommend a proposed merger with Viacom, citing a significant drop in the value of Viacom securities.Electronic Arts and Broderbund Software called off a stock merger of the two consumer software marketers following a decline in Electronic Arts' stock price. Electronic Arts is handled by Odiorne Wilde Narraway Groome, San Francisco; Broderbund handles advertising in-house.

Israel's Ministry of Tourism, after violence-related delays, today starts new radio commercials themed "No one belongs here more than you." The spots, from AC&R, New York, will air on Christian network radio and the spot markets of Chicago, Los Angeles, New York and Miami/Fort Lauderdale, Fla. Print and TV in the $3 million to $5 million U.S. campaign will follow later.

Disney will enter the family cruise market by 1998 with up to two ships and an itinerary that will include seven-day cruise starting in Florida and theme park adventures. No agency has been chosen.

AT&T Universal Card Services is starting a new reward program giving cardholders points, good for purchase discounts or reducing card interest rates, based on outstanding balances instead of new purchases.No ad support is planned, but a direct mail campaign from Bronner Slosberg Humphrey, Boston, will support. Bronner won the assignment over agency of record Chapman Direct, New York. But Bronner also handles the competing Membership Miles and Optima Rewards programs for American Express, and may be forced to resign the Universal Card business.

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