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Nike enlists Armstrong for 'Just do it' spot

Published on .

Nike's new "Just Do It" spot from Wieden & Kennedy, Portland, Ore., featuring bicyclist Lance Armstrong, breaks Jan. 4. Mr. Armstrong, accused of taking performance enhancing drugs after his Tour De France win, says in voice-over "Everybody wants to know what I'm on," as video shows the testicular cancer survivor taking blood tests and bike training. "What am I on? I'm on my bike, busting my ass six hours a day. What are you on?"

Copyright December 1999, Crain Communications Inc.

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