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Nike exec moves to Tyee

Published on .

Cheryl Yoshioka, formerly director of direct marketing for Nike, has joined Tyee, Portland, Ore., to develop interactive marketing concepts and coordinate Web site activities for Tyee and its transactional TV series, "Cool Stuff from the Cosmos." The new series runs on the Sci-Fi Channel and also boasts a Web site to supplement marketing, promotional and online merchandising opportunities.

Copyright February 1997, Crain Communications Inc.

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