TV Spots of the Week | Media Player

NIKE HERDS HUMANS LIKE HORSES

And Other TV Commercials of Note

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Macintosh
Herding Humans
Client: Nike
Brand: Nike Apparel
Title: "Wild Horses"
Agency: Wieden & Kennedy, Portland, Ore.

With the same camera and sound track techniques Hollywood uses to dramatize stampeding horses, Nike follows a herd of humans as they race in the latest in sports apparel.

Watching Liz Watching Liz
Client: House of Taylor
Brand: Forever Elizabeth
Title: "Cinema"
Agency: Goodby, Silverstein & Partners

Watch an elderly Liz Taylor watch a fetchingly youthful Liz Taylor at an outdoor movie theater in a European village. A comment on the sweet pain of nostalgia as well as perfume.

Wet Rider
Client: BMW of North America
Brand: Z4 Roadster
Title: "Raincutter"
Agency: Fallon Worldwide

Ah, the perfect convertible for that special sort of person who lives to drive topless through pouring rain.

Kicking Butt
Client: Nicotrol
Brand: Nicotrol Patch
Title: "Wakeup"
Agency: BBDO, New York

When it comes to a hard-hitting anti-smoking ad, this is about as good as it gets. Watch an anthropomorphic cigarette get thumped and pummeled.

Manly Concussions
Client: University of Louisville
Brand: Cardinals Football Team
Title: "Facemask"
Agency: Doe Anderson, Louisville, Ky.

Vintage football heros wonder why the namby-pamby players of today need facemasks. A regional promo spot for the University of Louisville Cardinals.

Macarena Invention
Client: Heineken
Brand: Heineken Beer
Title: "Macarena"
Agency: The Vidal Partnership

A top winner in last week's ANA Multicultural Ad Awards raises this historical question: Was the the Macarena really invented in 1993 by a thirsty dancer in search of a bottle opener?

The eBay Song
Client: eBay
Brand: eBay Online Acutions
Title: "Do It eBay"
Agency: Goodby, Silverstein & Partners

Playing off the Frank Sinatra song lyric 'I Did It My Way,' the zany cast of this ad does it eBay.

Everything to Everything
Client: IBM
Brand: E-Business on Demand
Title: "Universal Business Adaptor"
Agency: Ogilvy & Mather, New York

The second in a series of ironically humorous IBM spots touts a fantasy device that seamlessly connects everything to everything.

Sell Another Day
Client: Norelco
Brand: Spectra Shaving System
Title: "Bond"
Agency: D'Arcy Masius Benton & Bowles, London

The latest entry in the sprawling product tie-in universe of Die Another Day, Norelco hypes 007's favorite electric shaver.

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