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Nike introducing Jordan brand footwear, apparel

Published on .

Athletic footwear and apparel giant Nike next week will announce it is giving superstar endorser Michael Jordan his own brand. The Jordan footwear and apparel line, to be launched in November, will include the Air Jordan 13 basketball shoe. TV and print ads, from Wieden & Kennedy, Portland, Ore., will support.

Copyright August 1997, Crain Communications Inc.

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