Nike line steps into athletic/fashion shoes

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Nike is counterattacking the small-but-growing sports athletic footwear/fashion marketers with a new line called 6453, numbers that spell out Nike on a telephone pad. In one spot, breaking today on ESPN and MTV via Wieden & Kennedy, Portland, a teen-ager is grocery shopping when an announcement that the store is closing forces him to run to complete his purchases. The tagline is "Sport happens.

Copyright June 1999, Crain Communications Inc.

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