Nike offers high-tech Inner Actives sports bra

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Nike is coming out with state-of-the-art sports bras, called Nike Inner Actives, as part of the Alpha Project line. The line is touted as improving comfort as well as reducing vertical motion by 30% as compared to Sara Lee Corp.'s Champion Action Tech bra. A campaign will begin in August from Goodby, Silverstein & Partners, San Francisco.

Copyright March 1999, Crain Communications Inc.

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