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NIKE PUSH FEATURES URBAN GYMNASTS

Presto Line Effort Travels to Cities

By Published on .

SAN FRANCISCO (AdAge.com) -- Fresh off its Grand Prix from the International Advertising Festival in Cannes, Nike this week launches an integrated campaign for its Presto line featuring a group of high-flying urban gymanasts who dart off buildings and other cityscapes.

Ads from award-winning agency Wieden & Kennedy, Portland, Ore., will run on TV and the Internet; the marketer is also scheduling appearances by the gymnastics troupe in almost a dozen cities.

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