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Nike's Jordan Brand shifts to Wieden in N.Y.

Published on .

The Jordan Brand assignment has been moved to Wieden & Kennedy's New York office from its West Coast headquarters at the request of client Nike, a Wieden executive said. "Nike wanted greater independence for this unit," a stand-alone division competing against Reebok and Adidas as well as Nike, said Tom Blessington, managing director of Wieden in New York, who will head up the account along with creative directors Michael Prieve and Stacy Wall. Spending is estimated at $15 million.

Copyright April 1999, Crain Communications Inc.

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