Nike's Jordan line gets new ads, sans Jordan

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Nike is promoting its Jordan footwear and apparel line with a new series of TV spots that do not feature the product's namesake but instead focus on the values he has inspired in others. Four new b&w spots, from Wieden & Kennedy, Portland, started running Thanksgiving Day and will continue through December. One spot, for example, features a Michael Jordan quote: "I can accept failure but I cannot accept not trying."

Copyright November 1998, Crain Communications Inc.

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