×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike's Jordan line gets new ads, sans Jordan

Published on .

Nike is promoting its Jordan footwear and apparel line with a new series of TV spots that do not feature the product's namesake but instead focus on the values he has inspired in others. Four new b&w spots, from Wieden & Kennedy, Portland, started running Thanksgiving Day and will continue through December. One spot, for example, features a Michael Jordan quote: "I can accept failure but I cannot accept not trying."

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular