U.S. Soccer Federation tomorrow will announce it has inked Nike to a sponsorship renewal estimated at $100 million over five years, the largest sponsorship deal in USSF history. Terms of Nike's current deal are not known. Nike will continue to sponsor and outfit the men's and women's U.S. national teams and will be involved in youth and grass-roots programs. Nike will leverage its rights next year in its World Cup '98 marketing programs.
Copyright October 1997, Crain Communications Inc.