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Nike snatches Saatchi's Zimmerman for ad post

Published on .

Nike has raided Saatchi & Saatchi Advertising, New York, yet again to hire its latest advertising executive. Joe McCarthy, Nike's worldwide ad director, who was lured away from Saatchi early last year, has now hired Chris Zimmerman, formerly a Saatchi senior VP-management director, as U.S. ad director. During his 12-year tenure at Saatchi, Mr. Zimmerman worked on Burger King Corp.'s Kids Club and Procter & Gamble Co. businesses, among others.

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