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Nike suits up Jordan for new global spot

Published on .

Nike agency Wieden & Kennedy is putting the final touches on a 60-second global spot starring Michael Jordan. The spot, a special-effects extravaganza in which Mr. Jordan searches the world for the perfect dunk, will break stateside in January, supporting the rollout of new Air Jordan shoes and apparel. Nike will also break early next year a new round of ads for its women's marketing initiative, showcasing individual sports stars like Monica Seles and Picabo Street.

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