Nike will break its first-ever TV campaign for its performance apparel business during NBC's Jan. 25 Super Bowl broadcast. Nike will preview its new apparel line and its two Super Bowl spots at a press conference in New York Jan. 15. Goodby
, Silverstein & Partners, San Francisco, handles. It's not known if the spots will be incorporated into Nike's "I can" push. Press materials position Nike's "life above the ankles" products as "The evolution of skin."
Copyright January 1998, Crain Communications Inc.