|A digital creature from 'Metroid Prime'
Ad Spending Increased 25%; Wireless Controller Flogged
6,000 movie screens
The campaign includes ads in movie theaters in November and December across 6,000 screens; event marketing at retail, college campuses, bars and malls; and at "Nintendo Cube Clubs" in 15 cities. Print, TV, radio, online, and outdoor ads will be used to support the new campaign.
Additionally, Nintendo has partnered with Heineken, Kellogg Co.'s Keebler division and Kraft Foods on promotions supporting GameCube titles.
Publicis Groupe's Leo Burnett USA, Chicago, handles the advertising account.