NINTENDO OPENS $140 MILLION GAMECUBE AD BLITZ

Campaign Includes Internet, TV, Movie Theaters, Radio, Print, Outdoor and Events

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NEW YORK (AdAge.com) -- Nintendo of America opens an estimated $140 million
A digital creature from 'Metroid Prime'

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fourth quarter marketing blitz today targeting teens and 20-somethings and highlighting GameCube software titles such as "Metroid Prime" and "Resident Evil Zero."

6,000 movie screens
The campaign includes ads in movie theaters in November and December across 6,000 screens; event marketing at retail, college campuses, bars and malls; and at "Nintendo Cube Clubs" in 15 cities. Print, TV, radio, online, and outdoor ads will be used to support the new campaign.

Tie-ins
Additionally, Nintendo has partnered with Heineken, Kellogg Co.'s Keebler division and Kraft Foods on promotions supporting GameCube titles.

Publicis Groupe's Leo Burnett USA, Chicago, handles the advertising account.

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