Nintendo, Taco Bell in promo deal

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Nintendo Corp. of America, Redmond, Wash., as part of a multifaceted marketing blitz for its Nintendo 64 platform, has inked Taco Bell for a multimillion-dollar promo slated to launch Oct. 1. Nintendo also has a $7 million marketing push set to break June 30 for its Star Fox 64 game, an effort that will be followed by multimillion-dollar campaigns for other Nintendo 64 games. Separately, rival Sony Computer Entertainment America is about to launch a $100 million effort for PlayStation. An on-pack promo with Pepsi-Cola Co. is slated for the holidays.

Copyright June 1997, Crain Communications Inc.

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