Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nirve.com to be exclusive online retailer of Sideout Apparel

Published on .

Nirve Sports announced that it has entered into a formal agreement with Cherokee to become the first retailer of Sideout apparel and accessories on the Internet. Under the terms of the agreement, Nirve will build and own a Sideout e-boutique that will be accessible from Nirve.com, a destination for Generation Y action-sports enthusiasts. In addition, the agreement makes Nirve the exclusive Internet-only retailer of Sideout products for at least six months.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: