Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

DETROIT (AdAge.com) -- Nissan North America has assigned a new regional Hispanic account to independent agency Ornelas & Associates, Dallas, which is already Nissan's agency for national brand campaigns targeted at Hispanics.

The new regional account excludes the Southwest region, already handled by Acento Advertising, Miami, an independent agency.

Previously Nissan's occasional regional Hispanic efforts were handled by its general market agency, Omnicom Group's TBWA/Chiat/Day.

Ornelas pitched against WPP Group's Mendoza Dillion & Asociados, Omnicom's Del Rivero Messianu DDB and Interpublic Group of Cos.' Casanova Pendrill Publicidad.

Most Popular
In this article: