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Nissan to boost spending

Published on .

Japan's Nissan Motor Co. said it plans to spend $200 million annually for its corporate and product image campaign in the U.S., with network TV as its main medium. The company plans to run spots in 60 top-rated prime-time shows as well as sports events. In the U.S. last year Nissan sold 770,000 cars, which is third among Japanese car makers behind Toyota and Honda. Nissan said building up its brand image is the key to expanding its market share in the U.S. Agency is TBWA Chiat/Day.

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