The advertising from Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., will appear in print, on TV and as part of outdoor, online and direct-mail communications.
The creative is centered on the
The national media plan is aimed at 35 to 54 year olds who are married without children, or whose children are grown up. The TV buy includes NBC's Frasier and Law & Order and cable outlets such as A&E and HGTV. Print media includes Gourmet magazine and Business Week.
Ad spending was not disclosed. Nissan Motors, the dealer association and local dealers spent $644 million in measured media between January and June 2002, according to Taylor Nelson Sofres' CMR.