NISSAN DROPS 'DRIVEN' THEME

Will Launch New Tagline 'Shift' Next Month

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DETROIT (AdAge.com) -- Nissan North America's Nissan Division, Gardena Calif., will replace the brand's "Driven" tagline with new ads built around "Shift," dealers said.

The new effort starts

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with the September campaign for the 2003 model 350Z sports car. Dealers also said the new ads use different versions of the new tagline, including "Shift reality" and "Shift the possibilities."

A Nissan spokesman said details of the new campaign were being finalized and declined to comment further.

Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., handles the account.

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