×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nissan makes brand news

Published on .

Nissan Motor Corp. USA at a press conference Thursday unveils its 2-minute branding spot, "Dream Garage," introducing a Japanese character based on the executive who founded Nissan in America. The spot from TBWA Chiat/Day, Venice, Calif., bows on the Olympics Aug. 4 and will run in 2-minute and 90-second versions, followed by brand ads talking about Nissan's heritage, customer service and other attributes. Nissan will spend $200 million, about half incremental, on the campaign over the next year; it will spend another $100 million on product ads.

Most Popular
In this article: