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Nissan, RCA, E*Trade, DLJdirect, S.C. Johnson and MyTurn.com to air interactive TV commercials via on Wink

Published on .

TV advertisers DLJdirect, E*Trade, MyTurn.com, Nissan North America, S.C. Johnson & Son and Thomson Consumer Electronics agreed to work with Wink Communications to add interactive elements to their commercials. Wink Enhanced Broadcasting provides a way for viewers to interact with programs and commercials while they continue to watch TV. Using a remote control, viewers can request product samples, coupons, brochures and other offers from advertisers via Wink's platform.

Copyright August 2000, Crain Communications Inc.

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