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Nissan's Frontier pickup gets $25 mil launch campaign

Published on .

Nissan Motor Corp. USA launched a $25 million campaign for its new Frontier pickup last night during "The X-Files" on Fox. The spot was directed by Spike Jonze, known for rock music videos. TBWA Chiat/Day, Venice, handles. Ads will run through most of December.

Copyright November 1997, Crain Communications Inc.

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