Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(Aug. 6, 2001) -- Nissan North America launches the 2002 Nissan Xterra sport utility tonight on national cable and network TV in an estimated $40 million push that will continue into 2002.

The first of three 30-second spots filmed in Australia from Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., shows the facelifted SUV driving up a sand dune; its driver sandboards down. Nissan's Peter Goodwin, ad director, said the SUV is a key vehicle to bring newcomers to the brand.

Copyright August 2001, Crain Communications Inc.

Most Popular
In this article: