Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nissan's wild kingdom

Published on .

Nissan Motor Corp. USA is proceeding with a long-discussed sponsorship of a travel adventure TV series tied to its Pathfinder truck. "Pathfinders: Exotic Journeys," a 13-week 30-minute show running on Fox/Liberty Sports' regional sports networks, will be hosted by model Cheryl Tiegs and feature stories of well-known personalities sent on week-long treks. Nissan and TBWA Chiat/Day, Venice, Calif., created the custom "Pathfinder Sports Network..

Most Popular
In this article: