The Amsterdam-based company claims the move is for consumer reference only, in line with general business practice in Continental Europe. The local currency will be the lead price in all cases. A spokesman says it will not entail any price movements, nor special promotions. "We feel it's helpful for consumers to get acquainted with the euro," he adds.
Nissan believes the euro will bring about a "very transparent market" [for prices]. "In the next three years [the euro will become the official currency in at least 11 European Union countries in June 2002]. we anticipate reducing all price differences between markets," said spokesman Clyde Moerlie. "But there will always be differences because there will always be special versions [of cars], price promotions in ad campaigns and so on."
Nissan's prices are always decided at local country level by the national sales company, which is not always Nissan-owned.
Dual retail pricing will go into the Netherlands at the end of this month, Italy in mid-February, Germany at the end of that month and France at the start of the next. They are the only countries scheduled so far.
Copyright January 1999, Crain Communications Inc.