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Nissan sets $200 mil drive

Published on .

Nissan Motor Corp. USA said its Nissan division will increase network and cable TV spending fourfold over the next 12 months, with TV accounting for the majority of its $200 million brand campaign from TBWA Chiat/Day, Venice, Calif. The campaign is meant to build the brand by telling consumers about Nissan's heritage. At a press briefing, Nissan on Thursday unveiled the campaign's 2-minute debut spot, which breaks Aug. 4 on the Olympics (AA, July 29). The film-like spot, showing a young boy stumbling onto a car collector's palatial garage of classic Nissan cars and trucks, introduces Nissan's new spokesman, a smiling, bemused Japanese man in rose-colored glasses.

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