Nissan taps comparison data for Web site

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Nissan Motor Co. in Japan is offering visitors to its Web site the ability to comparison shop among Nissan brands. After inputting answers to a series of questions, site users can view and manipulate multiple images from selected cars. Nissan intends to increase the database to allow comparison with cars from other manufacturers. The database is built on NeXT Software's WebObjects software, which allows creation of dynamic Web pages based on databased information.

Copyright November 1996, Crain Communications Inc.

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