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Nissan targets Hispanics

Published on .

Nissan Motor Corp. USA on Wednesday started its first national campaign aimed at Hispanic consumers. TV spots, featuring Hispanic TV and movie celebrities, will break on Univision Network, supported by spot radio. Nissan said it ranks second among Japanese marques for U.S. Hispanics. Mendoza, Rendon & Amigos, Newport Beach, Calif., created the campaign.

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