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NIVEA BEAUTY TEAMS HIT THE STREETS IN BRAZIL

Published on .

RIO DE JANEIRO -- From now through April 14, a team of actresses, photographers and beauty consultants is walking the streets of Sao Paulo, Rio de Janeiro and Porto Alegre to promote new products from the Nivea Visage brand.

The teams will interview women about their daily beauty regime, photograph them and hand outs sets containing three miniature samples. After a few weeks, interviewees will receive, at home, a photo and a comment from a beauty expert with tips about facial care. Up to 600,000 miniatures will be distributed during the campaign.

No budget figures were disclosed.

Copyright March 2001, Crain Communications Inc.

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