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Nokia, ABC ready fall premiere promo

Published on .

Nokia Mobile Phones teams with ABC to launch the ABC Nokia Premier Connection Event, a watch-and-win sweepstakes set for Sept. 21, the network's first Tuesday night lineup for the fall season. The grand prize is a walk-on role on one of the Tuesday night shows, a Nokia 5100 Series wireless phone and lifetime service. On-air promotion starts Sept. 7, online registration on Sept. 1; print hits in USA Today, Entertainment Weekly and People shortly thereafter. ABC's agency, TBWA/Chiat/ Day, Playa del Rey, Calif., is handling ads.

Copyright August 1999, Crain Communications Inc.

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