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NOKIA HUDDLES TO FIND PARTNERS FOR FOOTBALL TIE-IN

Published on .

Nokia Mobile Phones, Irving, Texas, is calling on tie-in partners for its first college football national sweepstakes event slated for Jan. 2 during halftime of the Nokia Sugar Bowl in New Orleans. The integrated season-long promotion begins in October, culminating in coverage of the event on ABC-TV. Cost: $25,000-$500,000. The Marketing Arm, Dallas, coordinates. Contact: (214) 404-0900, Ext. 224.

Sports Illustrated Campus Fest seeks sponsors for its eighth annual sports and entertainment event targeting more than 1 million college students at 25 campuses this fall and also at Daytona Beach, Fla., next spring. Hands-on product promotion includes sampling, demonstration and couponing at events planned from late August through April 1997. Cost: $40,000-$300,000. MarketSource Corp., Cranbury, N.J., coordinates. Contact: (609) 655-8990, Ext. 2412.

Ohio State University, Columbus, seeks sponsors for on-campus special events this fall including Late Night, Welcome Week, Golf Mini-Tournament and New Student Orientation Events, reaching a total of 70,000 influential students, faculty, staff and community members. On-site product presence includes integrated media promotion. Cost: $5,000-$25,000. Contact: (614) 292-7621.

National Student Day, slated for Sept. 18, 1997, seeks additional sponsors for its second annual event offering information, education and scholarship programs targeting 1.8 million college-bound students at 25,000 high schools nationwide. Cost: $25,000. National Association of College Students, Fort Myers, Fla., coordinates. On board: Jostens. Contact: (941) 489-1530.

An Income of Her Own, Burbank, Calif., is lining up sponsors for its fourth annual Business Plan Competition for teen-age women. Targeting thousands of young women in teen magazines and women's business publications, the sponsorship offers product sampling and promotion plus Internet exposure. Cost: $10,000-$40,000. Contact: (805) 646-1215.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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