Federal Communications Commission is all but scrapping a plan to make Fox restructure and instead may give Rupert Murdoch a foreign ownership waiver, Electronic Media reported. However, EM said it was too early to declare Fox will win a total victory when the FCC votes publicly this week.
rumored shopping $50M branding account
Eastman Kodak Co. is said to have reopened the question of finding a home at other than lead agency J. Walter Thompson USA, New York, for a global branding campaign, estimated at $50 million. In the running are JWT; Young & Rubicam, New York; Ogilvy & Mather Worldwide, Atlanta and New York; and Leo Burnett Co., Chicago. Separately, O&M, which has Kodak's Digital & Applied Imaging account, estimated at $15 million, will begin a new campaign for Kodak Digital Science in the trade press in June and in the general market in September.
Sony named Simons Palmer Denton Clemmow & Johnson to handle the estimated $53 million pan-European summer introductory campaign for its Playstation electronic game. Playstation will hit the U.S. this fall with ads by Chiat/Day, New York. Simons Palmer will work with Ogilvy & Mather Europe to manage the account, including media outside the U.K.; Manning Gottlieb Media will handle U.K. media.
Major advertisers are not planning for media inflation in this year's media marketplace, even though mostsources are predicting a significant rise in media prices, found a DeWitt Media survey of nearly 50 major national advertisers with combined billings of nearly $2 billion. Only 32% of the respondents said they anticipate their ad budgets will grow in line with media inflation. The findings indicate some advertisers may be in for a rude awakening, with media prices forecast to be set for as much as double-digit rate increases.