Nokia's switch to Web recruitment hits Finnish papers

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HELSINKI -- Finnish mobile communications and telecommunications group Nokia has changed its job recruitment strategy in favor of using the Internet. The change in policy comes as a serious blow for Finnish newspapers and magazines, which have been the primary outlet for Nokia's job recruitment ads. Nokia spent $24 million advertising job vacancies within the group in Finland in 1997. The 1998 spend could exceed $ 26.7 million, with a further $8 million spent on job advertising outside Finland.

"In future we will use our Internet job recruitment sites to hire personnel, whether they are senior managers or production operatives. Newspaper ads are costly, and the return on investment isn't always visible. We will also work more closely with employment agencies," says Nokia CEO Jorma Ollila.

Copyright October 1998, Crain Communications Inc.

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