So she and VP-managing director Jerry Tavin, who already had their fingers on advertising's art direction/design pulse thanks to experience running a creative recruitment firm and an international design company repping service (both of which they still operate), launched Nonstock, which represents photographers and illustrators as various as Uli Weber, Ivan Chermayeff and Deborah Turbeville. Consider a typical Nonstock alternative to the photorealistic: A request from Family Life magazine for a summery shot of children playing yielded not the usual kids, beach ball and blue sky, says Pakter, but a b&w silhouette of children on a horizon with kites. "They loved it, though they eventually didn't go with it."
Well, Sony Music and Weight Watchers and Four Seasons magazines are some of the clients who have gone with Nonstock, and a line may be forming now that the company finally sent off its first promotion in May-an intriguing sort of mini catalog designed by Robert Bergman-Ungar of Art Without Borders, whose photography is also represented within. A full catalog is in the offing, to be