Nordstrom narrowed the list in its review for its first major national branding effort to N.W. Ayer & Partners, New York; Fallon
McElligott, Minneapolis; Richards Group, Dallas; and Saatchi & Saatchi Pacific, Torrance, Calif. Spending is estimated at $30 million to $50 million. Select Resources International, West Hollywood, Calif., is the consultant.
Copyright January 1998, Crain Communications Inc.