The assignment includes brand repositioning, advertising, public relations, direct marketing and interactive services. New ads are expected later this year.
Amurol had announced earlier this month its purchase of Velamints from German confectioner Ragolds Suesswaren. The sugar-free brand includes Velamints Peppermints, Velamints Chocolate Mints, Velamints Wintergreen and Intense Velamints Sticks. -- Jack Neff
Copyright June 2001, Crain Communications Inc.