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NORTHLICH GETS VELAMINTS ACCOUNT

Published on .

(June 13, 2001) -- William Wrigley Jr. Co.'s Amurol Confections Co. unit has named Northlich, Cincinnati, as agency of record for its recently acquired Velamints brand, the company announced today.

The assignment includes brand repositioning, advertising, public relations, direct marketing and interactive services. New ads are expected later this year.

Amurol had announced earlier this month its purchase of Velamints from German confectioner Ragolds Suesswaren. The sugar-free brand includes Velamints Peppermints, Velamints Chocolate Mints, Velamints Wintergreen and Intense Velamints Sticks. -- Jack Neff

Copyright June 2001, Crain Communications Inc.

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