×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NorthPoint hypes life in the broadband lane

Published on .

While many of the Baby Bells are making DSL pitches using the word free, broadband is positioned as a lifestyle in a campaign breaking the week of April 10 from NorthPoint Communications Group. The company, offering broadband communications via Internet service providers and other partnerships in 37 U.S. markets, breaks with a print effort tagged, "Experience the Internet like never before." One series of executions, headlined "Working broadband," targets small to medium-size businesses. A second effort, headlined "Living broadband," targets consumers. Grey Advertising, San Francisco, is the agency.

Copyright April 2000, Crain Communications Inc.

In this article:
Most Popular