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Northwest int'l ad work to Ogilvy

Published on .

Northwest Airlines shifted its $35 million to $40 million international ad account from Foote, Cone & Belding, New York, to Ogilvy & Mather, New York. The assignment includes U.S. advertising for Northwest international routes, as well as advertising and direct marketing in the Asia-Pacific region. Ogilvy joins Northwest's other roster agencies, including Intertrend, Los Angeles; Media First International, New York; and Carmichael Lynch, Carlson Marketing Group, Hunt Adkins, and Tanka Advertising, all Minneapolis.

Copyright June 1999, Crain Communications Inc.

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