Under the law, marketing companies and others are prohibited from sending advertising to mobile phones unless individual owners have given their prior consent.
"We regard text messages as an obtrusive form of advertising," said Consumers' Ombudsman Bjorn Erik Thon. "We have established a special unit to monitor complaints in this area, and the advertising and marketing sectors have been fully informed of their obligations." -- Gerard O'Dwyer
Copyright June 2001, Crain Communications Inc.