Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Norwegian to sail with Y&R/Chicago

Published on .

Norwegian Cruise Line is expected to announce Thursday it picked Y&R Advertising, Chicago, as its new agency, replacing Goodby, Silverstein & Partners, San Francisco. NCL marketing chief Nina Cohen placed the account -- estimated between $10 million and $20 million -- in review last month, after splitting with Goodby, NCL's agency for the last 10 years.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: